The full story: I learned my love for design back in 2012 after moving from a small town in Wisconsin to San Francisco, California on a journey to reset my life. In 2014, I graduated college with a BFA in Graphic Design at California College of the Arts, but my true passion was in digital Product Design which is where my design career started.

After working as a Product Designer at a few startups while in undergrad, I joined Yelp as a full-time Product Designer to design for the Yelp for Business Owners product. Once I was ready for a new challenge, I joined Zendesk to help design software for the best customer experiences where led design for the buying experience as a Senior Product Designer.

After 7 years of working as a digital Product Designer, I switched into Design Operations to explore my interest in growing design community and culture. This was largely inspired by starting my YouTube channel now known as, “Hello, I’m Alexa” back in 2018. For almost 2 years, I worked as a Design Program Manager focused on Community Engagement for the design teams at Zendesk, helping to grow the teams, coach designers on sharing their stories, and designing memorable events and experiences for the design community.

Since then, I’ve switched back into a focused career in Product Design where I am now a Senior Product Designer leading a new growth area for Zendesk.

Maiden name: Alexa Herasimchuk
Myers-briggs: ENFJ
Education: BFA, Graphic Design
Interests: Playing basketball, sharing stories, hosting events, taking photos, organizing my home, and crafting

The video version: