Hello, I’m Alexa!
Product design leader with 12+ years of experience designing thoughtful, data-informed digital experiences.
Currently leading product-led growth design and strategy at Zendesk, simplifying how customers go from trial to purchase, including how they adopt and buy new AI capabilities.
Featured projects
Selected work from Zendesk's adoption, commerce, and growth teams. Available upon request.
Zendesk / Checkout
A simpler way to buy Zendesk
Fresh design for self service checkout so business owners choose a plan with confidence.
Zendesk / Subscriptions
Simplify account management
Zendesk / Growth patterns
Modals, banners, cards
Zendesk / Trial sign up
Demo hub optimization
Zendesk / Product illustrations
Library of illustrations across adoption and checkout
My design approach
The principles behind how I design, lead, and make decisions.
Meaning comes from making
The best way to learn is by doing. Take risks, put ideas out there, test them, and improve over time.
Simplicity comes from understanding complexity
Simple solutions don't come quickly. They come from deeply understanding the problem and making thoughtful tradeoffs.
Constraints create focus
Limits clarify what matters most and lead to stronger, more intentional design decisions.
Design the conditions for good decisions
Strong teams need clear direction, trust, and space to do their best work.
Design for business impact
Great products don’t just work well. They create value for both people and the business.
It’s the details that delight
It’s the small, thoughtful details that shape how a product feels, creating moments people remember.
Experience
12+ years in
Product Design
9 years at Zendesk
BFA in Graphic Design
Currently: Senior product designer, Product-led Growth
Zendesk
2017–now
2021–2022
Designer Fund
Design program manager, part-time
Yelp
2014–2017
Product designer, Yelp for Business Owners
Tools I use
FIGMA
CLAUDE
CURSOR
CHATGPT
LOVABLE
USERTESTING
ADOBE CC
Get in touch
I’m always interested in thoughtful work and conversations. If something here resonates, feel free to reach out.
Email: hi@helloimalexa.com